Search Engine Optimization

Source -  https://www.linkedin.com/posts/vibin-baburajan_seo-digitalmarketing-activity-6588320388508409856-59LU

Bounce rate:  Bounce rate is defined as "the percentage of visitors who visit a single page on a website." A high bounce rate isn't always bad, as it can mean that while the visitor didn't travel deeper into a site, he did spend some time on the page and get an answer to his question. He may have bookmarked the page or shared it on Facebook, but since he didn't read more, it constitutes a bounce. Pogo sticking:  Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result, and—unlike bounce rate— pogo sticking is always a bad thing . Source -  https://www.fosterwebmarketing.com/faqs/whats-the-difference-between-pogo-sticking-and-bounce-rate-.cfm

You get better content and better business results when you’re focused on educating people instead of driving leads. Here’s what changes when you adopt this mindset (1) focus on the audience - You’d create content the audience actually wants, not the stuff about your product/company that you wish they wanted. (2) remove friction - You’d stop gating content because the *consumption* of the content is actually more important than collecting their email. (3) invest differently - because you don’t have a metrics dashboard breathing down your neck all quarter, you’d have the freedom to try new things and build new capabilities instead of dumping all your money into the “lead gen” you’re forced to do right now. (4) think long term - you’d do things that don’t have tangible immediate ROI, which ironically are often the most effective. I'm pushing a lot of marketing leaders to start scoring their content marketing team on audience metrics instead of business metrics. Crazy h...

Here are some of my major SEO works at "Southern Cross Group" - Security Company in Sydney . 1.September 2016: -       Brand name change implementation in Web and Google i.e., “From Southern Cross Group Services to Southern Cross Group” -       Analytics Setup:Google Analytics, Google Search Console and Bing webmaster tool. -        Local citation building for “Southern Cross Group” -        GMB Listing created for “Wetherill park location” office. 2.Year 2017: -           Domain Extension Analysis (. com,.com.au, .global) from SEO point of view. -           Website Change from SCGS.com.au to scgau.com -           Change of Address submission in Google Search console -           Goo...

I noticed that some of the pages on my company's website were not loading or displaying properly on different devices and browsers. The issue was random and didn't affect all pages simultaneously. Screenshot1 Screenshot 1.1: Display issue on other pages of the website. To address the issue , I used Google Search Console's URL inspection tool and the Google Mobile-Friendly Test to analyze the website pages. Based on the results, it seemed more likely to be a caching issue rather than a rendering or display issue. Screenshot 2: URL Inspection Tool to analyze the website home page Screenshot 3: Google Mobile-Friendly Test to analyze the website I cleared the website cache using the "WP Fastest Cache" plugin, which resolved the display issue. However, this wasn't a permanent solution as I couldn't clear the cache manually every time. So, I suggested to our company's website developer that they look into the issue. Unfortunately, I didn't get a solut...

Tweet 1: If your #SEO recs look like: Page A: Improve content Page B: Improve speed Page C: Improve Title You're doing it wrong. Tweet 2: I constantly tell my team: Prescriptive advice. Improve content, speed and title tags is great advice, IF you explain how to do it. If you don't, it's like every platitude-stuffed SEO blog post: "Create great content and the rankings will follow." Tweet 3: They are wrong because they tell 'what', but not 'why' or 'how'. It is very lazy.  Like telling an unsavvy client each month that "you need more links" without telling which ones, what it will do for them,  or how to go about getting them. Source -  https://twitter.com/jroakes/status/1159448421301989376

How Google Search algorithms Work: The ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The key factors that help determine which results are returned for your query: Meaning of your query - To return relevant results for your query, we first need to establish what information you’re looking forーthe intent behind your query. Understanding intent is fundamentally about understanding language, and is a critical aspect of Search. We build language models to try to decipher what strings of words we should look up in the index. Relevance of webpages - Next, algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to what you are looking for. Quality of content - Beyond matching the words in your qu...