How Google Search Algorithms Works
How Google Search algorithms Work:
The ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings.
The key factors that help determine which results are returned for your query:
Meaning of your query - To return relevant results for your query, we first need to establish what information you’re looking forーthe intent behind your query. Understanding intent is fundamentally about understanding language, and is a critical aspect of Search. We build language models to try to decipher what strings of words we should look up in the index.
Relevance of webpages - Next, algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to what you are looking for.
Quality of content - Beyond matching the words in your query with relevant documents on the web, Search algorithms also aim to prioritize the most reliable sources available. To do this, our systems are designed to identify signals that can help determine which pages demonstrate expertise, authoritativeness, and trustworthiness on a given topic.
Usability of webpages - When ranking results, Google Search also evaluates whether webpages are easy to use. When we identify persistent user pain points, we develop algorithms to promote more usable pages over less usable ones, all other things being equal.
Context and settings - Information such as your location, past Search history and Search settings all help us to tailor your results to what is most useful and relevant for you in that moment.
Source - https://www.google.com/search/howsearchworks/algorithms/
The ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings.
The key factors that help determine which results are returned for your query:
Meaning of your query - To return relevant results for your query, we first need to establish what information you’re looking forーthe intent behind your query. Understanding intent is fundamentally about understanding language, and is a critical aspect of Search. We build language models to try to decipher what strings of words we should look up in the index.
Relevance of webpages - Next, algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to what you are looking for.
Quality of content - Beyond matching the words in your query with relevant documents on the web, Search algorithms also aim to prioritize the most reliable sources available. To do this, our systems are designed to identify signals that can help determine which pages demonstrate expertise, authoritativeness, and trustworthiness on a given topic.
Usability of webpages - When ranking results, Google Search also evaluates whether webpages are easy to use. When we identify persistent user pain points, we develop algorithms to promote more usable pages over less usable ones, all other things being equal.
Context and settings - Information such as your location, past Search history and Search settings all help us to tailor your results to what is most useful and relevant for you in that moment.
Source - https://www.google.com/search/howsearchworks/algorithms/
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