SEO Expectation Vs SEO Ground Reality

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My Experience with Backlinks: Practices to Improve Search Engine Rankings and Build Credibility

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How I Achieved First Page First Position for High Search Volume Keyword on Google SERP

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In this post, I would like to share my experience of bringing one of our clients to the first page first position on Google SERP for a high search volume keyword. The client, Pothys, is a big brand in the textile industry with a strong reputation in offline marketing. However, their website was not optimized for basic SEO practices, which I discovered during my initial audit. Pothys was facing a common challenge among businesses - ranking high on Google for a high search volume keyword, "Silk Sarees." When I first analyzed the keyword position, the website was ranking at 7th position on the first page of Google SERP. But Pothys was determined to reach the first position. The search volume of the keyword "Silk Sarees" is (49500/month). I identified several issues with the website that were hindering its search engine ranking. These issues included: Keyword cannibalization : The same keyword "Silk Sarees" was targeted on multiple pages on the site, which was...
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