Recovered from Spammy Structured Markup Penalty: How I Helped a UK-Based Business Increase Website Visits

-
I was working at Prateek Technosoft India Pvt Ltd company when I helped one of our clients recover from a Spammy Structured Markup penalty. The client, "Jewels-Airport-Transfers," is a UK-based business that was facing a significant drop in website visits. When I audited their website, I found two major issues: a doorway page issue and a Spammy Structured Data problem caused by the previous SEO agency's incorrect guidance.

The Spammy Structured Data issue was confirmed by using Google's Structured Data Testing Tool, which showed 11 errors and 5 warnings, as well as the disappearance of the site's rich snippets in organic search. I had access to the Google Webmaster Tool (Google Search Console) to monitor the structured data report. The Search Console notification read, "Spammy structured data for http://www.jewels-airport-transfers.co.uk/ might be dropped from search results."

Screenshot 1: "This Spammy Structured Markup penalty is a form of manual penalty."
In March 2015, Google updated its rating and reviews Rich Snippet policies, stating that these types of snippets must be placed only on specific items, not on "category" or "list of items" landing pages. 

The following report (on below screenshot 2 image) shows our client website's Structured Data indexation and errors, which include an aggregate of reviews for all products and incorrectly highlighted local and article pages.
Screenshot 2:


I worked with our developers to fix the errors and remove the overall schema markups that were not aligned with Google's most recent guidelines. I also unpublished the local and article pages and tested the markup using the Google Structured Data Testing Tool before republishing it on the site.

Screenshot 3:

Before submitting a reconsideration request, I made sure that no pages were blocked on our site's robots.txt file.

Screenshot 4:

I then submitted the reconsideration request on the Google Webmaster Tool.

Screenshot 5:
The Structured Data manual penalty was removed within a week for our new client. Here is a screenshot 6 of the messages.

Comments

Post a Comment

Popular posts from this blog

How I Achieved First Page First Position for High Search Volume Keyword on Google SERP

-
Image
In this post, I would like to share my experience of bringing one of our clients to the first page first position on Google SERP for a high search volume keyword. The client, Pothys, is a big brand in the textile industry with a strong reputation in offline marketing. However, their website was not optimized for basic SEO practices, which I discovered during my initial audit. Pothys was facing a common challenge among businesses - ranking high on Google for a high search volume keyword, "Silk Sarees." When I first analyzed the keyword position, the website was ranking at 7th position on the first page of Google SERP. But Pothys was determined to reach the first position. The search volume of the keyword "Silk Sarees" is (49500/month). I identified several issues with the website that were hindering its search engine ranking. These issues included: Keyword cannibalization : The same keyword "Silk Sarees" was targeted on multiple pages on the site, which was...
Read more

Crawled - Currently Not Indexed

-
Image
 What Google's official document says about "Crawled - currently not indexed": "The page was crawled by Google but not indexed. It may or may not be indexed in the future; no need to resubmit this URL for crawling." Source: https://support.google.com/webmasters/answer/7440203?hl=en Case1: I don't want to index these pages (Category, Tag, Dev & Feed): these pages are already marked as "no-index" in the Meta robots tag.  https://scgroup.global/blog/category/ceo-sleepout/ https://scgroup.global/blog/page/9/ https://scgroup.global/blog/category/technology/electronic-security/ https://scgroup.global/blog/annual-ceremony-awards/a2-1024x768/ ttps://scgroup.global/blog/tag/outstanding-guarding-company/ https://scgroup.global/blog/category/events/ https://scgroup.global/blog/hire-commercial-cleaning-service-provider/feed/ https://scgroup.global/blog/mental-health-in-security-industry/feed/ https://scgroup.global/dev2022/about/advisory-board/ https://sc...
Read more

Crawled - Currently not indexed - My Experience Troubleshooting the Issue

-
Image
 As a SEO Analyst, one of the challenges I faced was encountering a "Crawled - Currently not indexed" status on Google for our old blog post - https://scgroup.global/blog/safety-tip-green-cleaning-cleaner-future/ (Continuity of case 2 ) that I worked on. After some analysis and troubleshooting, I was able to fix the issue and get the post indexed. First , I analyzed the content, meta tags, internal, and external links for the blog post. I used the "Copyscape" tool (https://www.copyscape.com/) to check for any plagiarism issues with the content. I then edited and updated the meta tags to make sure they were properly optimized for the post.  The title and meta description for the post were updated to : Title: Safety Tip: Green Cleaning for a Cleaner Future | Cleaning tips Meta Description: When you choose green cleaning products and practices, your family is safer and healthier. Find out more about the advantages of greener cleaning. The future: green cleaning, clean ...
Read more