SEO Recommendations

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Tweet 1:
If your #SEO recs look like:

Page A: Improve content
Page B: Improve speed
Page C: Improve Title

You're doing it wrong.

Tweet 2:
I constantly tell my team: Prescriptive advice.

Improve content, speed and title tags is great advice, IF you explain how to do it. If you don't, it's like every platitude-stuffed SEO blog post: "Create great content and the rankings will follow."

Tweet 3:
They are wrong because they tell 'what', but not 'why' or 'how'. It is very lazy.  Like telling an unsavvy client each month that "you need more links" without telling which ones, what it will do for them,  or how to go about getting them.

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