Third Year for Me at Southern Cross Group

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Here are some of my major SEO works at "Southern Cross Group" - Security Company in Sydney.

 1.September 2016:
  • -     Brand name change implementation in Web and Google i.e., “From Southern Cross Group Services to Southern Cross Group”
  • -      Analytics Setup:Google Analytics, Google Search Console and Bing webmaster tool.
  • -      Local citation building for “Southern Cross Group”
  • -      GMB Listing created for “Wetherill park location” office.
2.Year 2017:
  • -          Domain Extension Analysis (. com,.com.au, .global) from SEO point of view.
  • -          Website Change from SCGS.com.au to scgau.com
  • -          Change of Address submission in Google Search console
  • -          Google forum discussion regarding gTLD (. global) domain extension
  • -          Again, Website domain name change decision from management within two months i.e., Reverted the 301 redirect from "SCGS.com.au to SCGAU.com" and 301 Redirected from"scgs.com.au to scgroup.global" & “from scgau.com to scgroup.global “
  • -          Change of Address submission in Google Search console
  • -          SSL: 301 redirect suggestion from “Http to Https” in SEO Point of view and without damage the website visits and rankings.
  • -          Blog Section implementation in SCG Website.
  • -          Social Media Channel created such as Pinterest, Flickr, Tumblr, Myspace, WordPress, and Reddit.
  • -          Business Listing Sites – Bing, Yellow page, Yelp, Crunchbase, True local, Bloomberg profile, Hot frog and Trustpilot.
  • -          Video Channels – YouTube, Vimeo and daily motion created for SCG.
  • -          Google My Business bulk upload – for the location NSW, WA, SA, QLD.
  • -          Paid campaign (Google Ads) for “Training” division (Setup suggested: Landing page and Tracking code) – Budget $100(AUD)
  • -          Facebook paid campaign for “Training” Division - Budget $100(AUD) 
GMB Insights - April 2018 to September 2019



3.Year 2018:
  1. -        Website revamp suggestion from SEO point of view. Without damaging website traffic and rankings. 
  2. -         Menu suggested (Website navigation hierarchy and structure suggested)
  3. -        301 redirect suggested for URL changes (URL Mapping “from old to new”) Location
  4. -         GMB Listing Created in “Sydney CBD” Location for SCG.
  5. -         Updated New Head office address in Google and Web ("from Wetherill park to Sydney CBD")
1.       Created new GMB Listing for new head office.
2.       New Head office photos updated in Google and Web.
3.       Updated in all the niche directories for our industry.
  • -        AMP activated and deactivated for SCG due to issue with AMP view in mobile devices. (many functions cannot be implemented in AMP - such as Images,contact forms and layout design due to the amount of JavaScript used)
  • -          Management suggested to remove “Training” Division from Website (Also, from Google and Web). Suggested the collateral damage from SEO point of view and removed.
Southern Cross Group -  Google Analytics Report

4.Year 2019:
-          Handling Four Projects – SCG, WPTG, Car Health and 1source
-          Car Health: SEO Setup and GMB listing setup
1.       SSL Installation recommendation from SEO point of view.
2.       Dummy pages and Orphan pages are removed.
3.       Limited the indexation of unneeded pages by “no-index” tag
4.       Car Health GMB Setup: Challenge is someone business already published and index in same location(address), and category. Successfully, implemented the GMB setup for “Car Health” Business.
5.       Business Listings setup: Bing Business Listing, Yellow pages.

-          WPTG: SEO setup and GMB listing setup
1.       Google My Business listing Setup – WPTG “Training” Business
2.       Office address Change in Google and Web (“from Parramatta to Wetherill Park”)
3.       Modified new GMB Listing for Changed office address and verified.
4.       Updated in all the niche directories for WPTG “Training” industry.
5.       Update WPTG Change of address on all records with the Government.
6.       Paid Campaign setup (Google Ads) for WPTG (AUD $300 for 3 weeks – Smart Campaign and Search Campaign).
7.       Limited the indexation of unneeded pages by “no-index” tag.
8.       SMO page created: Twitter, Pinterest, WordPress and Tumblr.

-          1source – SEO setup and GMB listing setup
1.       SMO – Social media profile name analyze and suggested and Created: Facebook, Twitter and LinkedIn.
2.       Paid Campaign Setup (Google Ads) for 1source (AUD$200 for 2 Months – Smart Campaign and Search Campaign)
3.       Google My Business Listing Setup
4.       Business Directory Listing setup: Bing, Yellow page, Hot frog, True local, and Crunchbase.
5.       Content recommendation to recycled content (In progress)

-          SCG: SEO
1.       Free press release distribution for “Bunda Security Robots” in “EIN Press wire” and published in Google news.
2.       In SCG Website – “Service Location” landing page implemented.
3.       External employment page “Yoda” cache issue solved (Appearance).
4.       Website performance improved (Page speed insights): Desktop and Mobile
5.       Recommendation: WordPress and plugins version update to developer.
6.       Generating report for traffic analysis using Google Analytics, and preparing the report by importing external data in Excel and PDF format.
7.       Recommended to Updated the outdated content and pages in Southern Cross Group Website.
8.       SCG website issue resolved by updating "Plugin" version - Menu collapse down the page and the website features all display incorrectly due to "WP Fastest Cache Plugin".

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