Search Engine Optimization

 In Google Search Console, the Crawl state is a crucial aspect that helps website owners understand how Google's web crawler interacts with their site. One significant factor influencing this state is the percentage of Crawl requests, which is further divided into two categories: "Refresh" and "Discovery." This article aims to shed light on how Google increases or decreases the percentage of these crawl requests based on website updates and content changes. Accessing the Crawl State Report:     To begin, log in to your Google Search Console account and navigate to the Crawl state report. This report provides valuable insights into how Google's web crawler interacts with your website. Understanding "By Purpose":     Within the Crawl state report, you'll find a section labeled "By purpose," which breaks down the Crawl requests into two categories: "Refresh" and "Discovery." Analyzing a Specific Example - Date: 3rd Ju...

I want to share an experience I had with the Google Business Profile Community Forum regarding a fake negative review issue. Initially, I created a forum thread using our business name in an attempt to find a solution and resolve the problem. When searching for our business name, the forum post appeared in the Google Search Engine Results Page (SERP). At that point, one of my team members requested the deletion of the post. However, I chose not to delete the posts as I wanted to show appreciation to the individuals who helped remove the negative review within a short period. I also recommended them on the forum, allowing the volunteers to earn points.   Later on, I decided to edit the business name in the Google Community Forum post, replacing it with "ABCD" instead of our actual company name. Despite making the change, Google continued to display the old information, including the previous business name, as the meta description in the SERP for approximately 10 days. To confi...

In a recent incident, our freshly created business Twitter account, "ADMX Business Services," was unexpectedly suspended. This blog post aims to shed light on the suspension and subsequent reinstatement of our Twitter account, @admxbusiness. Below, we provide a chronological account of the events, including screenshots for reference. Suspension: Upon the establishment of our Twitter account, @admxbusiness, we encountered an unexpected setback. Our account was flagged as spam, which we believe was due to the presence of the letter "X" in our business account name, "ADMX Business." This resulted in our Twitter account exhibiting automated behavior, thereby violating Twitter's rules. Appealing the Suspension: In an effort to resolve the issue, we promptly decided to appeal the suspension to the Twitter support team. We filled out the appropriate form to appeal our account being suspended. To provide a visual reference, please refer to the screenshot provi...

Recently, I received a 1-star negative review on my company's Google Business profile from someone named Latif Kaafarani. Upon analysis, I found that the review contained the names of other companies, such as "Southern Cross Security" and "Symetrix security," which are separate entities but were mentioned in connection with our "Southern Cross Group Services" business. To address this issue, I drafted an email to the HR department and cc'd the marketing team, asking them to check whether this person is associated with our sister company, a sub-contractor, client, or employee. They confirmed that Latif Kaafarani is not connected to our "Southern Cross Group Services" business. We also reached out to "Symetrix security" to verify the person's identity, and they confirmed that Latif Kaafarani is their former employee who had a similar issue, but he is not directly connected to our business. Since the reviewer had no affiliation...

We faced legal issues related to advertising and optimizing our services under an unregistered trading name, which led us to change our company name from "Southern Cross Group" to "Southern Cross Group Services". However, we did not change our business URLs. After the business name change, we noticed some negative impacts on our online presence , particularly : Our business brand name clicks, impressions, and keyword positions dropped in Google Search Console. Some of our backlinks still mentioned our old business name "Southern Cross Group" in their anchor text. This could potentially result in a decrease in backlinks and search engine rankings for our website, as these backlinks are no longer as relevant to our new business name "Southern Cross Group Services" according to Google. According to the Google Search Console tool, we observed the following drops in click and impressions for the query "Southern Cross Group" :     Minus 40 cl...

In this blog post, I will share my recent experience of struggling to successfully fire tags for the purpose of event and conversion tracking in Google Tag Manager for GA4. I will explain the steps I took and the changes I made to finally get the tags to fire and track events correctly. Setting up the Whistleblower Contact Form Submission: The first step was to set up the whistleblower contact form submission for tracking in GA4. I created a trigger for the form ID and a tag with appropriate parameters such as form ID and page URL. However, the tag was not firing. Changing Trigger and Tag: To solve the issue, I changed the trigger and tag to use form classes instead of form ID . I also configured the appropriate built-in variables. After making these changes, the tag started to fire successfully. Triggering and Tagging Clicks: I also triggered and tagged clicks for all elements and GA4 clicks for all elements on the website. This helped to track all user interactions on the website...

I want to share my experience with a duplicate Google business profile. One of our business profiles on Google was marked as a duplicate, which was an expected issue. My management requested the creation of a Google business profile for the "Southern Cross Electronic Security" business, which falls under the category of security system suppliers. However, I had already created a Google business profile for "Southern Cross Group Services" (the listing's primary category is security guard service, and the secondary category is security system supplier) for the same location, which also had a business signage board. Explanation: Before creating the Google business profile for "Southern Cross Electronic Security," I had explained the situation to the management that it could lead to a similar listing with "Southern Cross Group Services." I had informed them that Google would identify similar listings and filter out one from the listings. Here is ...