Successfully Firing Tags for Event and Conversion Tracking in Google Tag Manager for GA4

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In this blog post, I will share my recent experience of struggling to successfully fire tags for the purpose of event and conversion tracking in Google Tag Manager for GA4. I will explain the steps I took and the changes I made to finally get the tags to fire and track events correctly.

Setting up the Whistleblower Contact Form Submission: The first step was to set up the whistleblower contact form submission for tracking in GA4. I created a trigger for the form ID and a tag with appropriate parameters such as form ID and page URL. However, the tag was not firing.

Changing Trigger and Tag: To solve the issue, I changed the trigger and tag to use form classes instead of form ID. I also configured the appropriate built-in variables. After making these changes, the tag started to fire successfully.

Triggering and Tagging Clicks: I also triggered and tagged clicks for all elements and GA4 clicks for all elements on the website. This helped to track all user interactions on the website.


Firing Status Succeeded: After making the necessary changes, the tag firing status was successful for the whistleblower contact form submission.

Marking Event as Conversion: I marked the "whistleblower" event as a conversion in GA4. This helped to track the success of the whistleblower contact form submissions.

Testing Event and Conversion Tracking:I conducted a test on the whistleblower contact form to check if the event and conversion tracking were happening correctly in GA4. The test was successful, and I could see the event and conversion tracking on GA4.

Screenshot:Test on the whistleblower contact form


 Screenshot: See the event and conversion tracking on GA4.

In conclusion, implementing firing tags for event and conversion tracking in Google Tag Manager for GA4 can be a challenging process. However, by following the appropriate steps and making necessary changes, it is possible to successfully track user interactions.

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