My Experience with a Duplicate Google Business Profile

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I want to share my experience with a duplicate Google business profile. One of our business profiles on Google was marked as a duplicate, which was an expected issue.

My management requested the creation of a Google business profile for the "Southern Cross Electronic Security" business, which falls under the category of security system suppliers. However, I had already created a Google business profile for "Southern Cross Group Services" (the listing's primary category is security guard service, and the secondary category is security system supplier) for the same location, which also had a business signage board.

Explanation:
Before creating the Google business profile for "Southern Cross Electronic Security," I had explained the situation to the management that it could lead to a similar listing with "Southern Cross Group Services." I had informed them that Google would identify similar listings and filter out one from the listings.

Here is a screenshot of the Google business profile for 'Southern Cross Group Services':

Creation of Google Business Profile:
Despite the potential duplicate listing issue, I created the Google business profile for "Southern Cross Electronic Security" in September 2020, as per the management's request. The profile was successfully verified using the postcard method, and it went live on Google and Google Maps.


Unique Features:
Although we used a unique phone number and website for this business listing, we did not have a separate physical office. For a few months, we received views, clicks, and phone calls as per the Google My Business (GMB) insights.

Duplicate Issue:
However, on August 30, 2021, we received an email notification stating that our business profile on Google had been marked as a duplicate. As a result, we marked it as permanently closed and removed it from our Gmail account.

Screenshot of email notification: Southern Cross Electronic Security's business profile on Google has been marked as a duplicate.

In conclusion, it is crucial to follow Google policies and guidelines. As I experienced, creating a duplicate Google business profile can lead to problems and affect the online presence of a business. Therefore, it is essential to pay attention and adhere to Google's rules while creating and managing a business profile on Google.

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