Search Engine Optimization

Recently, I received a 1-star negative review on my company's Google Business profile from someone named Latif Kaafarani. Upon analysis, I found that the review contained the names of other companies, such as "Southern Cross Security" and "Symetrix security," which are separate entities but were mentioned in connection with our "Southern Cross Group Services" business. To address this issue, I drafted an email to the HR department and cc'd the marketing team, asking them to check whether this person is associated with our sister company, a sub-contractor, client, or employee. They confirmed that Latif Kaafarani is not connected to our "Southern Cross Group Services" business. We also reached out to "Symetrix security" to verify the person's identity, and they confirmed that Latif Kaafarani is their former employee who had a similar issue, but he is not directly connected to our business. Since the reviewer had no affiliation...

We faced legal issues related to advertising and optimizing our services under an unregistered trading name, which led us to change our company name from "Southern Cross Group" to "Southern Cross Group Services". However, we did not change our business URLs. After the business name change, we noticed some negative impacts on our online presence , particularly : Our business brand name clicks, impressions, and keyword positions dropped in Google Search Console. Some of our backlinks still mentioned our old business name "Southern Cross Group" in their anchor text. This could potentially result in a decrease in backlinks and search engine rankings for our website, as these backlinks are no longer as relevant to our new business name "Southern Cross Group Services" according to Google. According to the Google Search Console tool, we observed the following drops in click and impressions for the query "Southern Cross Group" :     Minus 40 cl...

In this blog post, I will share my recent experience of struggling to successfully fire tags for the purpose of event and conversion tracking in Google Tag Manager for GA4. I will explain the steps I took and the changes I made to finally get the tags to fire and track events correctly. Setting up the Whistleblower Contact Form Submission: The first step was to set up the whistleblower contact form submission for tracking in GA4. I created a trigger for the form ID and a tag with appropriate parameters such as form ID and page URL. However, the tag was not firing. Changing Trigger and Tag: To solve the issue, I changed the trigger and tag to use form classes instead of form ID . I also configured the appropriate built-in variables. After making these changes, the tag started to fire successfully. Triggering and Tagging Clicks: I also triggered and tagged clicks for all elements and GA4 clicks for all elements on the website. This helped to track all user interactions on the website...

I want to share my experience with a duplicate Google business profile. One of our business profiles on Google was marked as a duplicate, which was an expected issue. My management requested the creation of a Google business profile for the "Southern Cross Electronic Security" business, which falls under the category of security system suppliers. However, I had already created a Google business profile for "Southern Cross Group Services" (the listing's primary category is security guard service, and the secondary category is security system supplier) for the same location, which also had a business signage board. Explanation: Before creating the Google business profile for "Southern Cross Electronic Security," I had explained the situation to the management that it could lead to a similar listing with "Southern Cross Group Services." I had informed them that Google would identify similar listings and filter out one from the listings. Here is ...

Backlinks are important for improving the visibility, credibility, and website crawl of our website. They help improve our website's search engine rankings. Here are some practices to get backlinks: 1.High-Quality Content: Creating high-quality content is the best way to attract backlinks naturally. When your content is informative, engaging, and relevant to your target audience, other websites will link to it. For example , my company's blog posts on "electronic security systems" and "mobile patrol security officers" have naturally attracted links from other external websites (which are highlighted in yellow on the screenshot). These blog posts drive more traffic to our website. Example 1: Electronic security systems' blog post - https://scgroup.global/blog/9-reasons-why-electronic-security-systems-important-business/     Total backlinks: 5 (Total external links - 6 and Total Sites - 5)     Total sites: Manually created backlink sites - 2, and Natural...

Have you ever encountered a problem with your Google Ads account being suspended? If you have, then you know how frustrating it can be to deal with such an issue. Recently, a friend of mine encountered a similar problem with their Google Ads account being suspended due to Unacceptable Business Practices policy violation. In this post, I'm going to share my experience with this issue and how we resolved it. First, my friend received a message saying that their account had been suspended due to violating the Unacceptable Business Practices policy. After discussing the issue and reviewing their account and website, I found that they had two websites and two ad accounts for different regions and currencies. The Singapore currency ad account was suspended, while the India currency ad account had its campaigns paused. To find a solution , I turned to the Google Ads community forum for advice. Two members responded, with one suggesting to get verification and change the credit card, then ...

Recently, I had the opportunity to discuss Google Business Profile optimization strategy with an SEO industry professional. The interesting question was how Google's algorithm impacts and affects Google Business Profile in terms of optimization and strategy. In general, Google has multiple search algorithms working together to provide the best results. The following are some key points : Complete Business Profile on Google by uploading your logo, cover photo, business photos, adding your services, adding your products, providing your hours, and specifying your opening date . Keywords: Your primary keywords should be incorporated into your GBP (Google Business Profile) listing's primary and secondary categories, description, responses to reviews, as well as your services and products. Radius : Google's algorithm considers the distance between the searcher and your business when suggesting results. Reviews & Replies : The number of positive and negative reviews you recei...