Search Engine Optimization

In this blog post, I will share my recent experience of struggling to successfully fire tags for the purpose of event and conversion tracking in Google Tag Manager for GA4. I will explain the steps I took and the changes I made to finally get the tags to fire and track events correctly. Setting up the Whistleblower Contact Form Submission: The first step was to set up the whistleblower contact form submission for tracking in GA4. I created a trigger for the form ID and a tag with appropriate parameters such as form ID and page URL. However, the tag was not firing. Changing Trigger and Tag: To solve the issue, I changed the trigger and tag to use form classes instead of form ID . I also configured the appropriate built-in variables. After making these changes, the tag started to fire successfully. Triggering and Tagging Clicks: I also triggered and tagged clicks for all elements and GA4 clicks for all elements on the website. This helped to track all user interactions on the website...

I want to share my experience with a duplicate Google business profile. One of our business profiles on Google was marked as a duplicate, which was an expected issue. My management requested the creation of a Google business profile for the "Southern Cross Electronic Security" business, which falls under the category of security system suppliers. However, I had already created a Google business profile for "Southern Cross Group Services" (the listing's primary category is security guard service, and the secondary category is security system supplier) for the same location, which also had a business signage board. Explanation: Before creating the Google business profile for "Southern Cross Electronic Security," I had explained the situation to the management that it could lead to a similar listing with "Southern Cross Group Services." I had informed them that Google would identify similar listings and filter out one from the listings. Here is ...

Backlinks are important for improving the visibility, credibility, and website crawl of our website. They help improve our website's search engine rankings. Here are some practices to get backlinks: 1.High-Quality Content: Creating high-quality content is the best way to attract backlinks naturally. When your content is informative, engaging, and relevant to your target audience, other websites will link to it. For example , my company's blog posts on "electronic security systems" and "mobile patrol security officers" have naturally attracted links from other external websites (which are highlighted in yellow on the screenshot). These blog posts drive more traffic to our website. Example 1: Electronic security systems' blog post - https://scgroup.global/blog/9-reasons-why-electronic-security-systems-important-business/     Total backlinks: 5 (Total external links - 6 and Total Sites - 5)     Total sites: Manually created backlink sites - 2, and Natural...

Have you ever encountered a problem with your Google Ads account being suspended? If you have, then you know how frustrating it can be to deal with such an issue. Recently, a friend of mine encountered a similar problem with their Google Ads account being suspended due to Unacceptable Business Practices policy violation. In this post, I'm going to share my experience with this issue and how we resolved it. First, my friend received a message saying that their account had been suspended due to violating the Unacceptable Business Practices policy. After discussing the issue and reviewing their account and website, I found that they had two websites and two ad accounts for different regions and currencies. The Singapore currency ad account was suspended, while the India currency ad account had its campaigns paused. To find a solution , I turned to the Google Ads community forum for advice. Two members responded, with one suggesting to get verification and change the credit card, then ...

Recently, I had the opportunity to discuss Google Business Profile optimization strategy with an SEO industry professional. The interesting question was how Google's algorithm impacts and affects Google Business Profile in terms of optimization and strategy. In general, Google has multiple search algorithms working together to provide the best results. The following are some key points : Complete Business Profile on Google by uploading your logo, cover photo, business photos, adding your services, adding your products, providing your hours, and specifying your opening date . Keywords: Your primary keywords should be incorporated into your GBP (Google Business Profile) listing's primary and secondary categories, description, responses to reviews, as well as your services and products. Radius : Google's algorithm considers the distance between the searcher and your business when suggesting results. Reviews & Replies : The number of positive and negative reviews you recei...

As an SEO analyst, I recently had a unique experience working with a security service business based in Australia that faced legal issues related to advertising and optimizing their services under an unregistered trading name. Here's what happened: The business, Southern Cross Group Services Pty Ltd, received a warning notice from SLED (Security Licensing & Enforcement Directorate) for potentially breaching the NSW security licensing legislation. SLED determined that the business was advertising security services under an unregistered  trading name, Southern Cross Group , on various online platforms such as their webpage, LinkedIn, Facebook, Instagram, and YouTube. This breached section 30 of the Act, by way of clause 18, which requires updating license particulars within 14 days of changes, and clause 29, which mandates including the Master license business or 'proper' name in security job advertisements. As an SEO analyst, I provided the following recommendations to ...

As an in-house SEO analyst, I have been facing several internal challenges in improving our website and website SEO. Since November 2021, I have made the following core recommendations: We need to update the "Theme version" as our current theme has expired. We need to update our authentic images for all the subpages. We need to improve the content on our service pages. In November 2021, our website activities manager went on maternity leave, and a new manager who is not related to website technicalities took over. Despite my recommendations, the new manager did not focus on improving our website and instead worked on a new business that was not our core and not very active. The design and development activities for our website were assigned to a new manager, leaving us with limited resources and team members to work on our core business website. We completed the design and content for the new business's website in a hurry, with most of the elements copied from industry to...