Search Engine Optimization

You get better content and better business results when you’re focused on educating people instead of driving leads. Here’s what changes when you adopt this mindset (1) focus on the audience - You’d create content the audience actually wants, not the stuff about your product/company that you wish they wanted. (2) remove friction - You’d stop gating content because the *consumption* of the content is actually more important than collecting their email. (3) invest differently - because you don’t have a metrics dashboard breathing down your neck all quarter, you’d have the freedom to try new things and build new capabilities instead of dumping all your money into the “lead gen” you’re forced to do right now. (4) think long term - you’d do things that don’t have tangible immediate ROI, which ironically are often the most effective. I'm pushing a lot of marketing leaders to start scoring their content marketing team on audience metrics instead of business metrics. Crazy h...

Here are some of my major SEO works at "Southern Cross Group" - Security Company in Sydney . 1.September 2016: -       Brand name change implementation in Web and Google i.e., “From Southern Cross Group Services to Southern Cross Group” -       Analytics Setup:Google Analytics, Google Search Console and Bing webmaster tool. -        Local citation building for “Southern Cross Group” -        GMB Listing created for “Wetherill park location” office. 2.Year 2017: -           Domain Extension Analysis (. com,.com.au, .global) from SEO point of view. -           Website Change from SCGS.com.au to scgau.com -           Change of Address submission in Google Search console -           Goo...

I noticed that some of the pages on my company's website were not loading or displaying properly on different devices and browsers. The issue was random and didn't affect all pages simultaneously. Screenshot1 Screenshot 1.1: Display issue on other pages of the website. To address the issue , I used Google Search Console's URL inspection tool and the Google Mobile-Friendly Test to analyze the website pages. Based on the results, it seemed more likely to be a caching issue rather than a rendering or display issue. Screenshot 2: URL Inspection Tool to analyze the website home page Screenshot 3: Google Mobile-Friendly Test to analyze the website I cleared the website cache using the "WP Fastest Cache" plugin, which resolved the display issue. However, this wasn't a permanent solution as I couldn't clear the cache manually every time. So, I suggested to our company's website developer that they look into the issue. Unfortunately, I didn't get a solut...

Tweet 1: If your #SEO recs look like: Page A: Improve content Page B: Improve speed Page C: Improve Title You're doing it wrong. Tweet 2: I constantly tell my team: Prescriptive advice. Improve content, speed and title tags is great advice, IF you explain how to do it. If you don't, it's like every platitude-stuffed SEO blog post: "Create great content and the rankings will follow." Tweet 3: They are wrong because they tell 'what', but not 'why' or 'how'. It is very lazy.  Like telling an unsavvy client each month that "you need more links" without telling which ones, what it will do for them,  or how to go about getting them. Source -  https://twitter.com/jroakes/status/1159448421301989376

How Google Search algorithms Work: The ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The key factors that help determine which results are returned for your query: Meaning of your query - To return relevant results for your query, we first need to establish what information you’re looking forーthe intent behind your query. Understanding intent is fundamentally about understanding language, and is a critical aspect of Search. We build language models to try to decipher what strings of words we should look up in the index. Relevance of webpages - Next, algorithms analyze the content of webpages to assess whether the page contains information that might be relevant to what you are looking for. Quality of content - Beyond matching the words in your qu...

SEO point of view - 302 and 301 Source -  https://twitter.com/JohnMu/status/1131283724119805954

How neural matching differs from RankBrain In summary: -- RankBrain helps Google better relate pages to concepts -- Neural matching helps Google better relate words to searches. And there's nothing special searchers or webmasters need to do. These are part of our core systems designed to naturally increase understanding. 1.RankBrain is an AI-based system Google began using in 2016 to understand how pages are related to concepts. It means we can better return relevant pages even if they don’t contain the exact words used in a search, by understanding the page is related to other words & concepts 2.Neural matching is an AI-based system Google began using in 2018 primarily to understand how words are related to concepts. It's like a super-synonym system. Synonyms are words that are closely related to other words... Source: https://twitter.com/searchliaison/status/1108776357385789441