Backlink Creation After Penguin Updates

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link building - means sharing different things to different people.

Purpose of Link Building 

a.Forming friendships and developing business relationships with others is important in establishing your brand.
b.In the Internet world, links are the foundation of your website’s reach.

Bad Side of Link Building

a.Links appeared in unrelated keywords or on directory sites.
b. Demand for links not only affected link quality, but also made link building a business with sites requiring payments for links without disclosure.


Penguin 1.0 April 2012

a.Google took aim at the practice of link building as a primary form of SEO.
The updates looked at three main issues.
  • Over-optimized anchor text
  • Links to (and from) bad neighborhoods
  • Irrelevant inbound links

Penguin 2.0 May 2013

Penguin 2.0 penalized sites, evaluating links in relation to three issues.
  • Contextual links
  • Article spinning
  • Tiered link building (micro-sites using an established parent site’s link profile).

This Means for the Future

a.Google sees this as unethical and has vowed to stop the practice of link building as a form of SEO.
b.Organic links should be just that. It’s not an easy task, but your site is your business. “Get rich quick” schemes do not work, ultimately fail, and overnight link building will get you penalized. In this business, you have to work hard to ensure continued success.


Google penalizing - blog networks(Link wheel) and guest posting services. 

Ref. - from WWW.fruition.net

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