Backlink Creation After Penguin Updates
link
building - means sharing different things to
different people.
Purpose of Link Building
a.Forming friendships and developing
business relationships with others is important in establishing your brand.
b.In the Internet world, links are the
foundation of your website’s reach.
Bad Side of Link Building
a.Links appeared in unrelated keywords or
on directory sites.
b. Demand for links not only affected link
quality, but also made link building a business with sites requiring payments
for links without disclosure.
Penguin 1.0 April 2012
a.Google took aim at
the practice of link building as a primary form of SEO.
The updates looked at three main issues.
- Over-optimized anchor text
- Links to (and from) bad neighborhoods
- Irrelevant inbound links
Penguin 2.0 May 2013
Penguin 2.0 penalized sites, evaluating links in relation to three
issues.
- Contextual links
- Article spinning
- Tiered link building (micro-sites using an established parent site’s link profile).
This Means for the Future
a.Google sees this as unethical and has
vowed to stop the practice of link building as a form of SEO.
b.Organic
links should be just that. It’s not an easy task, but your site is your
business. “Get rich quick” schemes do not work, ultimately fail, and overnight
link building will get you penalized. In this business, you have to work hard
to ensure continued success.Google penalizing - blog networks(Link wheel) and guest posting services.
Ref. - from WWW.fruition.net
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