Search Engine Optimization

When it comes to SEO, third-party tools may not always provide the most accurate data. It's essential not to rely too heavily on third-party metrics. Let's take a look at an example using the Moz tool's Spam Score : On December 3, 2021, the Spam Score for the SCGS website was at 36%. This increase was due to a malware infection that affected the site in June and July. Although the issue was resolved during that period, the Spam Score remained high at 36% . It took approximately two years for the Spam Score to return to a normal 1%. On January 19, 2023, the SCGS website's Moz Spam Score was at 1%, marking a significant improvement. It took about a year for this metric to reflect the website's recovery and return to a normal score. This example illustrates that third-party metrics can be slow to update and may not always provide accurate, real-time information. It's important to remember that each SEO tool has its unique capabilities for crawling and indexing web...

In this blog post, I'll be sharing my recent journey to improve our website's performance using the WPspeed cache plugin. While the plugin significantly enhanced our load times, it also led to some unexpected challenges involving rendering issues and drops in organic visits. Join me as I delve into the details and share the solutions we implemented to overcome these hurdles. Enhancing Performance with WPspeed Cache Plugin: We kick-started our website optimization by integrating the WPspeed cache plugin, resulting in impressive improvements in speed performance. Notably:Mobile performance soared from 30/100 to 69/100, Desktop performance surged from 72/100 to 89/100 (Screenshot attached) Unforeseen Challenges: The Firewall Application Impact: Upon installing a "Firewall application" for our website, we encountered a surprising setback. Organic visits plummeted by approximately 34.55%, prompting us to initiate a thorough investigation. Our initial findings revealed th...

 In Google Search Console, the Crawl state is a crucial aspect that helps website owners understand how Google's web crawler interacts with their site. One significant factor influencing this state is the percentage of Crawl requests, which is further divided into two categories: "Refresh" and "Discovery." This article aims to shed light on how Google increases or decreases the percentage of these crawl requests based on website updates and content changes. Accessing the Crawl State Report:     To begin, log in to your Google Search Console account and navigate to the Crawl state report. This report provides valuable insights into how Google's web crawler interacts with your website. Understanding "By Purpose":     Within the Crawl state report, you'll find a section labeled "By purpose," which breaks down the Crawl requests into two categories: "Refresh" and "Discovery." Analyzing a Specific Example - Date: 3rd Ju...

I want to share an experience I had with the Google Business Profile Community Forum regarding a fake negative review issue. Initially, I created a forum thread using our business name in an attempt to find a solution and resolve the problem. When searching for our business name, the forum post appeared in the Google Search Engine Results Page (SERP). At that point, one of my team members requested the deletion of the post. However, I chose not to delete the posts as I wanted to show appreciation to the individuals who helped remove the negative review within a short period. I also recommended them on the forum, allowing the volunteers to earn points.   Later on, I decided to edit the business name in the Google Community Forum post, replacing it with "ABCD" instead of our actual company name. Despite making the change, Google continued to display the old information, including the previous business name, as the meta description in the SERP for approximately 10 days. To confi...

In a recent incident, our freshly created business Twitter account, "ADMX Business Services," was unexpectedly suspended. This blog post aims to shed light on the suspension and subsequent reinstatement of our Twitter account, @admxbusiness. Below, we provide a chronological account of the events, including screenshots for reference. Suspension: Upon the establishment of our Twitter account, @admxbusiness, we encountered an unexpected setback. Our account was flagged as spam, which we believe was due to the presence of the letter "X" in our business account name, "ADMX Business." This resulted in our Twitter account exhibiting automated behavior, thereby violating Twitter's rules. Appealing the Suspension: In an effort to resolve the issue, we promptly decided to appeal the suspension to the Twitter support team. We filled out the appropriate form to appeal our account being suspended. To provide a visual reference, please refer to the screenshot provi...

Recently, I received a 1-star negative review on my company's Google Business profile from someone named Latif Kaafarani. Upon analysis, I found that the review contained the names of other companies, such as "Southern Cross Security" and "Symetrix security," which are separate entities but were mentioned in connection with our "Southern Cross Group Services" business. To address this issue, I drafted an email to the HR department and cc'd the marketing team, asking them to check whether this person is associated with our sister company, a sub-contractor, client, or employee. They confirmed that Latif Kaafarani is not connected to our "Southern Cross Group Services" business. We also reached out to "Symetrix security" to verify the person's identity, and they confirmed that Latif Kaafarani is their former employee who had a similar issue, but he is not directly connected to our business. Since the reviewer had no affiliation...

We faced legal issues related to advertising and optimizing our services under an unregistered trading name, which led us to change our company name from "Southern Cross Group" to "Southern Cross Group Services". However, we did not change our business URLs. After the business name change, we noticed some negative impacts on our online presence , particularly : Our business brand name clicks, impressions, and keyword positions dropped in Google Search Console. Some of our backlinks still mentioned our old business name "Southern Cross Group" in their anchor text. This could potentially result in a decrease in backlinks and search engine rankings for our website, as these backlinks are no longer as relevant to our new business name "Southern Cross Group Services" according to Google. According to the Google Search Console tool, we observed the following drops in click and impressions for the query "Southern Cross Group" :     Minus 40 cl...