Search Engine Optimization

There is no Google certification for SEO , Google Partner Certificate at all. A " Google Premier Partners " status only applies to " Google Ads "(Google Paid Ads), there is NO special insight into Google search at all . It is only the Google Partner badge shows that specific Partners have passed Google Ads product certification exams and are up-to-date with the latest product knowledge. In other words, they earned it. 2 users certified in Google Ads who have admin or standard access to your company's Google Ads manager account or sub-managers. Meet a 90-day ad spend requirement of $10,000 USD across your managed accounts to show that your company has a healthy amount of activity. Requirements to be considered for a Partner badge: To maintain a high standard for Google program, Google will review companies to both receive and retain the badge. Certification: 1 user certified in Google Ads who has admin or standard access to your company’s Google A...

How Google determines local ranking Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results. Relevance Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches. Distance Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn't specify a location in their search, Google will calculate distance based on what’s known about their location. Prominence Prominence refers to how well-known a business is. Some places are more pro...

Source -  https://www.linkedin.com/posts/vibin-baburajan_seo-digitalmarketing-activity-6588320388508409856-59LU

Bounce rate:  Bounce rate is defined as "the percentage of visitors who visit a single page on a website." A high bounce rate isn't always bad, as it can mean that while the visitor didn't travel deeper into a site, he did spend some time on the page and get an answer to his question. He may have bookmarked the page or shared it on Facebook, but since he didn't read more, it constitutes a bounce. Pogo sticking:  Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result, and—unlike bounce rate— pogo sticking is always a bad thing . Source -  https://www.fosterwebmarketing.com/faqs/whats-the-difference-between-pogo-sticking-and-bounce-rate-.cfm

You get better content and better business results when you’re focused on educating people instead of driving leads. Here’s what changes when you adopt this mindset (1) focus on the audience - You’d create content the audience actually wants, not the stuff about your product/company that you wish they wanted. (2) remove friction - You’d stop gating content because the *consumption* of the content is actually more important than collecting their email. (3) invest differently - because you don’t have a metrics dashboard breathing down your neck all quarter, you’d have the freedom to try new things and build new capabilities instead of dumping all your money into the “lead gen” you’re forced to do right now. (4) think long term - you’d do things that don’t have tangible immediate ROI, which ironically are often the most effective. I'm pushing a lot of marketing leaders to start scoring their content marketing team on audience metrics instead of business metrics. Crazy h...

Here are some of my major SEO works at "Southern Cross Group" - Security Company in Sydney . 1.September 2016: -       Brand name change implementation in Web and Google i.e., “From Southern Cross Group Services to Southern Cross Group” -       Analytics Setup:Google Analytics, Google Search Console and Bing webmaster tool. -        Local citation building for “Southern Cross Group” -        GMB Listing created for “Wetherill park location” office. 2.Year 2017: -           Domain Extension Analysis (. com,.com.au, .global) from SEO point of view. -           Website Change from SCGS.com.au to scgau.com -           Change of Address submission in Google Search console -           Goo...

I noticed that some of the pages on my company's website were not loading or displaying properly on different devices and browsers. The issue was random and didn't affect all pages simultaneously. Screenshot1 Screenshot 1.1: Display issue on other pages of the website. To address the issue , I used Google Search Console's URL inspection tool and the Google Mobile-Friendly Test to analyze the website pages. Based on the results, it seemed more likely to be a caching issue rather than a rendering or display issue. Screenshot 2: URL Inspection Tool to analyze the website home page Screenshot 3: Google Mobile-Friendly Test to analyze the website I cleared the website cache using the "WP Fastest Cache" plugin, which resolved the display issue. However, this wasn't a permanent solution as I couldn't clear the cache manually every time. So, I suggested to our company's website developer that they look into the issue. Unfortunately, I didn't get a solut...