Search Engine Optimization

SEO's lose sleep SEOs don't build websites; they build web presence.  SEOs don't design websites; they make your website more usable.  SEOs don't socialize your content; they communicate your value.  SEOs don't spam keywords in content to rank; they integrate keywords into content to sell. SEOs don't sell your products/services; they help you attract buyers for you to sell to.  SEOs don't drive traffic; they drive customers.  SEOs don't create conversions; they make your website more conversion friendly.  SEOs don't write your business plan; they help fulfill it.  SEOs don't manipulate Google's results; they make Google's results relevant. Change from Time to Time - Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.

In contrast, organic marketing takes time but once it starts yielding results - you will keep getting customers on your website with zero spend on additional marketing. ROI is difficult to predict in advance. Source -  https://yourstory.com/2016/10/content-marketing-tips-startups/

Google has recently updated the  Google My Business guidelines  to state that virtual offices are not considered service-area businesses and that you need to have the virtual office staffed during business hours. Source -  http://searchengineland.com/updated-google-business-guidelines-disallows-virtual-offices-service-area-businesses-269844?utm_campaign=socialflow&utm_source=twitter&utm_medium=social

My Question - Dot global(.global) domain extension in point of SEO and search engine rankings? Answer of My question below. Source: https://productforums.google.com/forum/?utm_medium=email&utm_source=footer#!msg/webmasters/ONE8KIc8fBQ/Kn8LauIsEQAJ

My Experience - Website migration with change of address in Google Webmaster Tool.

In this post, I would like to share my experience of bringing one of our clients to the first page first position on Google SERP for a high search volume keyword. The client, Pothys, is a big brand in the textile industry with a strong reputation in offline marketing. However, their website was not optimized for basic SEO practices, which I discovered during my initial audit. Pothys was facing a common challenge among businesses - ranking high on Google for a high search volume keyword, "Silk Sarees." When I first analyzed the keyword position, the website was ranking at 7th position on the first page of Google SERP. But Pothys was determined to reach the first position. The search volume of the keyword "Silk Sarees" is (49500/month). I identified several issues with the website that were hindering its search engine ranking. These issues included: Keyword cannibalization : The same keyword "Silk Sarees" was targeted on multiple pages on the site, which was...

I was working at Prateek Technosoft India Pvt Ltd company when I helped one of our clients recover from a Spammy Structured Markup penalty. The client, "Jewels-Airport-Transfers," is a UK-based business that was facing a significant drop in website visits. When I audited their website, I found two major issues: a doorway page issue and a Spammy Structured Data problem caused by the previous SEO agency's incorrect guidance. The Spammy Structured Data issue was confirmed by using Google's Structured Data Testing Tool, which showed 11 errors and 5 warnings, as well as the disappearance of the site's rich snippets in organic search. I had access to the Google Webmaster Tool (Google Search Console) to monitor the structured data report. The Search Console notification read, "Spammy structured data for http://www.jewels-airport-transfers.co.uk/ might be dropped from search results." Screenshot 1: "This Spammy Structured Markup penalty is a form of manual...