What SEO's - Don't

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SEO's lose sleep


  • SEOs don't build websites; they build web presence. 

  • SEOs don't design websites; they make your website more usable. 

  • SEOs don't socialize your content; they communicate your value. 

  • SEOs don't spam keywords in content to rank; they integrate keywords into content to sell.

  • SEOs don't sell your products/services; they help you attract buyers for you to sell to. 

  • SEOs don't drive traffic; they drive customers. 

  • SEOs don't create conversions; they make your website more conversion friendly. 

  • SEOs don't write your business plan; they help fulfill it. 

  • SEOs don't manipulate Google's results; they make Google's results relevant.
Change from Time to Time - Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.

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