Search Engine Optimization

1.Classic analytics and universal analytics both run through a JavaScript application that Google maintains (aka tracking code). Classic Vs Universal 2.Classic Google Analytics tracking code is named - "ga.js" 3.Universal Analytics tracking code is - "analytics.js" 4.Universal Analytics - Universal Analytics that improve the way data is collected and processed in Google Analytics. 5.Advantages of Universal analytics - UAG Universal Analytics Google Organic search sources, Session and campaign timeout handling,  Referral exclusions and Search term exclusions.

Improve Your Web Accessibility Web accessibility is needed and also one of the key factors to SEO perspective Web Accessibility 1.Should proper alt tags for images 2.Semantic headings 3.Semantic lists 4.Semantic table headings 5.Should remove subsequent links with the same URL from your content Source - cksource

Search Ranking Factors

The schema markup language is maintained by some major search engines and also it helps to structure the data of web site and more important thing is understanding the website information at point of search engine perspective. The following things of schema 1.It enhance search results 2.Star ratings 3.It will increase CTR (Main impact on click-through rates ) - because by letting the search engines know about products, Price, shipping times, refund policy and other data. 4.You will get a significant advantage by using schema. The search engine will crawl the product better price, shipping time and refund policy than your competitors. 5.You can get goal queries by transaction. Courtesy - https://schema.org/docs/faq.html#0

The following example unnatural inks which can negatively impact a site's ranking in search results: 1.Buying or selling links that pass PageRank. (exchanging money for links, or posts that contain links, exchanging goods or services for links) 2.Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking 3.Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links 4.Using automated programs or services to create links to your site 5.Text advertisements that pass PageRank 6.Advertorials or native advertising where payment is received for articles that include links that pass PageRank 7.Links with optimized anchor text in articles or press releases distributed on other sites. 8.Low-quality directory or bookmark site links 9.Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites. 10.Widely distributed links in the...

Social Media Manager

The latest Google algorithm change that on may 3,2015 - "Phantom" is the Quality Update but at mean time Google wouldn’t provide specifics about how quality is now assessed. Anyhow, let us see about quality content as per Google webmaster guidelines Original and high quality content :- Useful and informative : If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events. More valuable and useful than other sites : If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. Credible : Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation. High quality : Your site’s content should be unique, specific and high q...