Social Media Manager Checklist Optimization

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How I Achieved First Page First Position for High Search Volume Keyword on Google SERP

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In this post, I would like to share my experience of bringing one of our clients to the first page first position on Google SERP for a high search volume keyword. The client, Pothys, is a big brand in the textile industry with a strong reputation in offline marketing. However, their website was not optimized for basic SEO practices, which I discovered during my initial audit. Pothys was facing a common challenge among businesses - ranking high on Google for a high search volume keyword, "Silk Sarees." When I first analyzed the keyword position, the website was ranking at 7th position on the first page of Google SERP. But Pothys was determined to reach the first position. The search volume of the keyword "Silk Sarees" is (49500/month). I identified several issues with the website that were hindering its search engine ranking. These issues included: Keyword cannibalization : The same keyword "Silk Sarees" was targeted on multiple pages on the site, which was...
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Crawled - Currently Not Indexed

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 What Google's official document says about "Crawled - currently not indexed": "The page was crawled by Google but not indexed. It may or may not be indexed in the future; no need to resubmit this URL for crawling." Source: https://support.google.com/webmasters/answer/7440203?hl=en Case1: I don't want to index these pages (Category, Tag, Dev & Feed): these pages are already marked as "no-index" in the Meta robots tag.  https://scgroup.global/blog/category/ceo-sleepout/ https://scgroup.global/blog/page/9/ https://scgroup.global/blog/category/technology/electronic-security/ https://scgroup.global/blog/annual-ceremony-awards/a2-1024x768/ ttps://scgroup.global/blog/tag/outstanding-guarding-company/ https://scgroup.global/blog/category/events/ https://scgroup.global/blog/hire-commercial-cleaning-service-provider/feed/ https://scgroup.global/blog/mental-health-in-security-industry/feed/ https://scgroup.global/dev2022/about/advisory-board/ https://sc...
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Crawled - Currently not indexed - My Experience Troubleshooting the Issue

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 As a SEO Analyst, one of the challenges I faced was encountering a "Crawled - Currently not indexed" status on Google for our old blog post - https://scgroup.global/blog/safety-tip-green-cleaning-cleaner-future/ (Continuity of case 2 ) that I worked on. After some analysis and troubleshooting, I was able to fix the issue and get the post indexed. First , I analyzed the content, meta tags, internal, and external links for the blog post. I used the "Copyscape" tool (https://www.copyscape.com/) to check for any plagiarism issues with the content. I then edited and updated the meta tags to make sure they were properly optimized for the post.  The title and meta description for the post were updated to : Title: Safety Tip: Green Cleaning for a Cleaner Future | Cleaning tips Meta Description: When you choose green cleaning products and practices, your family is safer and healthier. Find out more about the advantages of greener cleaning. The future: green cleaning, clean ...
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