Example Things for Unnatural Links - Appropriate to Google

The following example unnatural inks which can negatively impact a site's ranking in search results:



1.Buying or selling links that pass PageRank. (exchanging money for links, or posts that contain links, exchanging goods or services for links)
2.Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking
3.Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
4.Using automated programs or services to create links to your site
5.Text advertisements that pass PageRank
6.Advertorials or native advertising where payment is received for articles that include links that pass PageRank
7.Links with optimized anchor text in articles or press releases distributed on other sites.
8.Low-quality directory or bookmark site links
9.Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites.
10.Widely distributed links in the footers or templates of various sites
11.Forum comments with optimized links in the post or signature.

Courtesy - https://support.google.com/webmasters/answer/66356

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