Search Engine Optimization

The following example unnatural inks which can negatively impact a site's ranking in search results: 1.Buying or selling links that pass PageRank. (exchanging money for links, or posts that contain links, exchanging goods or services for links) 2.Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking 3.Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links 4.Using automated programs or services to create links to your site 5.Text advertisements that pass PageRank 6.Advertorials or native advertising where payment is received for articles that include links that pass PageRank 7.Links with optimized anchor text in articles or press releases distributed on other sites. 8.Low-quality directory or bookmark site links 9.Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites. 10.Widely distributed links in the...

Social Media Manager

The latest Google algorithm change that on may 3,2015 - "Phantom" is the Quality Update but at mean time Google wouldn’t provide specifics about how quality is now assessed. Anyhow, let us see about quality content as per Google webmaster guidelines Original and high quality content :- Useful and informative : If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events. More valuable and useful than other sites : If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. Credible : Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation. High quality : Your site’s content should be unique, specific and high q...

Competitors Analysis courtesy - moz.com

What is a static URL?   A static URL is one that does not change, so it typically does not contain any url parameters. It can look like this: http://www.example.com/archive/january.htm. You can search for static URLs on Google by typing   filetype:htm   in the search field. Updating these kinds of pages can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why webmasters who deal with large, frequently updated sites like online shops, forum communities, blogs or content management systems may use dynamic URLs. What is a dynamic URL? If the content of a site is stored in a database and pulled for display on pages on demand, dynamic URLs maybe used. In that case the site serves basically as a template for the content. Usually, a dynamic URL would look something like this:   http://code.google.com/p/google-checkout-php-sample-code/issues/detail?id=31 . You can spot dynamic URLs ...

Web site owners now completely track their website by New search analytics report at webmaster tool that you need a deep understanding of how users find your site and how your content appears in Google's search results. Search Analytics Report at Webmaster The following things are 1.Compare traffic on desktop and mobile 2.To compare metrics in different countries 3.Two different time frames 4.Click, Impression, CTR, and Positions 5.Queries, Pages, Countries, Devices, Search type web, and we can set the date range also. Source -  http://googlewebmastercentral.blogspot.in/2015/05/new-search-analytics.html

Google search algorithm depends heavily on the number of links to a website when determining which websites should be listed in what order in their search results for any given term. Now, however, new information suggests that Google search engines will depend less on links in the future and more on other aspects such as mentioned that don't include links. The Nofollow is a value of HTML attribute was originally used to stop comment spam in blogs. It is entirely effected blogging community. Actually, it instructs some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index and Not follow in order to maximize the PageRank of the other pages. You can easily instruct robots not to crawl a specific link. For example:  <a href="signin.php" rel="nofollow">sign in</a> Source - http://en.wikipedia.org/wiki/Nofollow