Search Engine Optimization

I wanted to share my recent experience with Google Analytics 4 (GA4) and Universal Analytics (UA) and highlight the significant difference between the two platforms. On 26th April 2022, I noticed a sudden spike in direct visits on our website, recorded as 690 visits in UA with a bounce rate of 3.13% and an average session duration of 0.10 seconds. Upon further investigation, I realized that our website had probably been attacked by a spambot. Screenshot 1: Universal Analytics report showing the spike in direct visits on 26th April 2022. However, when I checked the same metrics in GA4, I was relieved to see that the number of direct visits was much lower, recorded at 36 visits. This difference can be attributed to GA4's improved bot filtering capabilities, which automatically exclude spam bot visits. Screenshot 2: GA4 report showing the lower number of direct visits on 26th April 2022. In comparison, UA(universal analytics) did not automatically exclude these spam bot visits, even...

1.You can build web site credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don't follow these links, you've shown confidence in your material.   2.Showing that your web site is for a legitimate organization will boost the site's credibility. The easiest way to do this is by listing a physical address. Other features can also help, such as posting a photo of your offices or listing a membership with the chamber of commerce.   3. Don't link to outside sites that are not credible. Our site becomes less credible by association.   4. Show that honest and trustworthy people stand behind your site. It is A way to convey their trustworthiness through images or text. (Image and text is a way to convey our trustworthiness)   5.A simple way to boost your site's credibility is by making your contact information clear: phone number, physical address, and email...

A corporate website is typically the website that company use for brand recognition, showing company profile, business information like events or activity.  A Corporate website can be engaging customers, gathering feedback from customers and providing better support for customers. A corporate website only apply to one entity, web content not sharing with the third party. Corporate website: The purpose of a corporate website •    Build the global presence •    Increase business visibility •    Build business credibility •    Build relationship with clients •    Project tendering •    Creating a corporate branding •    Public Relations •    Investor and Analyst Relations and so on. So, there is no content suggestion from SEO point of view for this type of corporate website. Basic Content Criteria – Important Information First, Authenticity, Accuracy, Content s...

“How does the geographic location of a web server affect SEO?" is a question from me to #AskGoogleBot. Google's Search Advocate, John Mueller covers my topic/question in Google search central. https://www.youtube.com/watch?v=SFFFEOChiJo   In summary, changing the location of your website host. • Temporary Impact: will have a temporary impact on crawling.   • Impact: It has the potential to adversely impact loading time and impact on SEO when it comes to page experience ranking factor.  • Not Impact: This type of change will not impact SEO when it comes to geotargeting.

Creating a business page for your company on every possible review site, social media platform and free business listing site is vital and also the best way to make sure your business maximizes its Local SEO . Top Australia Business Listing Sites: 1 http://www.bloomberg.com/ 2 https://www.crunchbase.com/ 3 https://www.fixr.com/ 4 http://www.hotfrog.com.au/ 5 http://www.tuugo.biz 6 Truelocal.com.au 7 https://business.yelp.com/ 8 http://www.dlook.com.au/ 9 http://www.superpages.com.au/users/signup 10 http://www.sulekha.com/ 11 https://www.yellowpages.com.au/ 12 https://www.startlocal.in/ 13 https://www.wordofmouth.com.au/ 14 https://www.oneflare.com.au/ 15 http://www.list-company.com/ 16 http://www.whereincity.com/ 17 https://www.purelocal.com.au/ 18 http://www.startlocal.com.au/ 19 https://www.aussie...

Cloaking refers to the practice of presenting different content to human users and search engines. In my recent experience, our site was hacked, and the hacker used cloaking to make the hack harder to detect.  For real-time example below, the hacker showed the page about "Tennis skort in black" to search engines, but showed a different page about "Traffic control service" to users. Tennis skort in black" to search engines : Content to Search Engine Eyes Traffic control service to users Content to Human Eyes

 Our website generates an automatic blog post page with service page content which we did not create. Service page (Original) - https://scgroup.global/facility/security/ Blog post page with service page content (Auto generated blog page) - https://scgroup.global/blog/security/ Please see the attached screenshots. Screenshot1 Screenshot 2: