Corporate website Vs Marketing website

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A corporate website is typically the website that company use for brand recognition, showing company profile, business information like events or activity.  A Corporate website can be engaging customers, gathering feedback from customers and providing better support for customers. A corporate website only apply to one entity, web content not sharing with the third party.

Corporate website:

The purpose of a corporate website
•    Build the global presence
•    Increase business visibility
•    Build business credibility
•    Build relationship with clients
•    Project tendering
•    Creating a corporate branding
•    Public Relations
•    Investor and Analyst Relations and so on.

So, there is no content suggestion from SEO point of view for this type of corporate website.

Basic Content Criteria – Important Information First, Authenticity, Accuracy, Content should be unique (do not recreate content that already exists on another page), and engaging customers.
 

Marketing Website:

As marketing website is used to promote products and services. and getting more online traffic to a website. Marketing website is used for gaining more customers. This type of website having a lot of marketing strategies to advertise and market the business. Call-to-action function must have on the marketing website. Normally when starting to build the marketing website must have the business target goal, and digital marketing plan before running this type of website. 

Purpose:

1.Sales Campaign

2. Selling product/service item

3. Generate Lead

4. Advertising

5.Social Media

Source: https://www.entertop.com.my/blog/marketing-website-corporate-website/

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