Search Engine Optimization

How neural matching differs from RankBrain In summary: -- RankBrain helps Google better relate pages to concepts -- Neural matching helps Google better relate words to searches. And there's nothing special searchers or webmasters need to do. These are part of our core systems designed to naturally increase understanding. 1.RankBrain is an AI-based system Google began using in 2016 to understand how pages are related to concepts. It means we can better return relevant pages even if they don’t contain the exact words used in a search, by understanding the page is related to other words & concepts 2.Neural matching is an AI-based system Google began using in 2018 primarily to understand how words are related to concepts. It's like a super-synonym system. Synonyms are words that are closely related to other words... Source: https://twitter.com/searchliaison/status/1108776357385789441

I see this kind of question several times a week; you’re not alone - many websites have crawl errors.  1) 404 errors on invalid URLs do not harm your site’s indexing or ranking in any way. It doesn’t matter if there are 100 or 10 million, they won’t harm your site’s ranking. http://googlewebmastercentral.blogspot.ch/2011/05/do-404s-hurt-my-site.html   2) In some cases, crawl errors may come from a legitimate structural issue within your website or CMS. How you tell? Double-check the origin of the crawl error. If there's a broken link on your site, in your page's static HTML, then that's always worth fixing. (thanks + Martino Mosna ) 3) What about the funky URLs that are “clearly broken?” When our algorithms like your site, they may try to find more great content on it, for example by trying to discover new URLs in JavaScript. If we try those “URLs” and find a 404, that’s great and expected. We just don’t want to miss anything important (insert overly-attached Googlebot m...

Following are a few factors that are likely to cause reviews to be removed: URLs (website addresses) in the body or name. The person who wrote the review is a manager of your page or works for you. The person wrote the review from the same device & IP address that you sign into to manage your local listing. The person wrote the review from the same device and IP address as other users who left you reviews. The person tried to post a review for you several times on different dates (Example: they wrote one August 5 and it got filtered so they tried again on October 10). Your listing has received a lot of reviews within a short amount of time (often associated with "bulk" email review acquisition campaigns) The person reviewing you has also reviewed multiple other businesses with the same name (if you have several locations and they reviewed all of them). If the reviews aren’t specific & unique to the location, they may be filtered. This can also happen if you h...

An interesting and different situation in Google My Business Listing i.e., I've tried to answer for the question. However, my answer is not showing up on Google my business listing. I've tried several times, but it's the same result. My Answer is not visible because of  email id within an answer . I got solution from Google Advertiser Community -  https://www.en.advertisercommunity.com/t5/Basics-for-Business-Owners/Google-My-Business-Questions-amp-answers-not-working/m-p/1734937#

If you are lots of potential issues which arise after using AMP. Here is the simple step to enable and disable AMP in Wordpress. No need to worry about these steps Remove the link rel="amphtml" from the non-amp pages. Set NOINDEX for AMP pages By default, It will redirect from AMP to Non-AMP and disappeared the link rel="amphtml" tag.

Page load speed is a very important usability issue for mobile phone users but AMP pages have no impact on Google search results as G is using mobile-enabled pages in its new mobile-index, not cached AMP page versions. It seems there are still many problems with AMP. Egs: AMP only hit the scene in 2015. Few sites seem to be employing it accurately. Facebook is pushing an alternative fast load speed option. AMP seems to be poorly supported by Safari browsers. Google Analytics reports can be compromised Current AMP coding plugins for CMSs like WordPress may be problematic. There is no favouritism for AMP pages in Google search results. I presume this myth arises from the mistaken belief that the faster a page loads, the more G boosts it in the results. This belief has always been wrong. It seems there is a fixed ranking value boost for mobile vs. non-mobile formatted pages. Ref. Google Webmaster Central Blog: Jan 2018:  Using page speed in mobile search ranking  "The ...

SD - Structured Data