Search Engine Optimization

In this post, I would like to share my experience of bringing one of our clients to the first page first position on Google SERP for a high search volume keyword. The client, Pothys, is a big brand in the textile industry with a strong reputation in offline marketing. However, their website was not optimized for basic SEO practices, which I discovered during my initial audit. Pothys was facing a common challenge among businesses - ranking high on Google for a high search volume keyword, "Silk Sarees." When I first analyzed the keyword position, the website was ranking at 7th position on the first page of Google SERP. But Pothys was determined to reach the first position. The search volume of the keyword "Silk Sarees" is (49500/month). I identified several issues with the website that were hindering its search engine ranking. These issues included: Keyword cannibalization : The same keyword "Silk Sarees" was targeted on multiple pages on the site, which was...

I was working at Prateek Technosoft India Pvt Ltd company when I helped one of our clients recover from a Spammy Structured Markup penalty. The client, "Jewels-Airport-Transfers," is a UK-based business that was facing a significant drop in website visits. When I audited their website, I found two major issues: a doorway page issue and a Spammy Structured Data problem caused by the previous SEO agency's incorrect guidance. The Spammy Structured Data issue was confirmed by using Google's Structured Data Testing Tool, which showed 11 errors and 5 warnings, as well as the disappearance of the site's rich snippets in organic search. I had access to the Google Webmaster Tool (Google Search Console) to monitor the structured data report. The Search Console notification read, "Spammy structured data for http://www.jewels-airport-transfers.co.uk/ might be dropped from search results." Screenshot 1: "This Spammy Structured Markup penalty is a form of manual...

We can correct the medium of this source by creating an advance filter. The following steps a. Google analytics Admin tab and select filter b. Click on +Add Filter c. Enter a name for the filter like Google Android d. Configure the filter filter type:custom>Advanced field A->Extract A(copy this expression)^com\.google\.android\.googlequicksearchbox$ Field B->Extract B: referral Output To->Constructor:organic Check all boxes except case sensitive E. Save Filter

This is the first time I have seen tilde symbol in the search analytics

It is really new experience for me to work on the Wikipedia page. Before the update of client Wikipedia Page After the update of client Wikipedia Page

Passed the Google AdWords certification - Fundamentals and Search Advertising.