Technical Challenges Faced After Migrating Website Server

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I want to share a real-time incident that I faced after migrating our website server from a Digital Pacific dedicated hosting (Linux server) to Godaddy shared hosting (Windows server) environment. As a SEO analyst, I noticed the following issues with our current shared hosting server that are impacting our website SEO activities, particularly website crawl:

  • Blocked Googlebots: This is a common issue with our shared hosting where their firewalls block a part of legitimate traffic along with Googlebots. I reviewed the website firewall log and found that it has blocked Googlebot from crawling the site. Example: 66.249.73.29 - - [03/Aug/2021:23:52:19 -0400] "GET /invasivef6/ecce412002.htm HTTP/1.1" 403 2700 "-" "Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/92.0.4515.119 Mobile Safari/537.36 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)" "PROXYBLOCKID:BNP003" "CACHES:-"
 
  • cURL error 28:resolving time out after 5000 milliseconds: I frequently face this error on our website WP. It can be caused by slow network connections, high server load, or long processing times on the server side, among other things. This error can be a common issue with shared web hosting due to limited resources and many websites sharing the same server, leading to slow response times and performance issues.
  • Hosting Server Read Timeout: Our shared hosting environment has limited resources, including CPU, memory, and storage, which can cause our website to slow down or even crash during high traffic periods.

  • Failed Crawl Requests: I frequently face this issue due to server connectivity issues, impacting the website's crawlability and user experience, leading to lower rankings in search results.
 
  • Security Risks: I faced a "Japanese keyword hack" security issue due to sharing a server with multiple websites, increasing the reinfection risk on my site, harming the website's reputation and ranking.

 

  • Server Location: Our website is hosted on a shared server in a different country from our target audience, which can have some impact on the website's SEO and performance. The majority of our audience is from Asia and the USA, and the distance between the server and the audience can result in longer response times and increased latency, negatively impacting user experience and potentially search engine rankings.
 

Conclusion: As a SEO analyst, I have already escalated these points to my IT team and management from an SEO perspective. However, some reasons, such as cost, may prevent the management from upgrading or changing the shared hosting.

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