Old SEO vs New SEO mindset

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 Old:

  1. Google Keyword Planner is gospel.
  2. Prune content, and avoid cannibalization at all cost.
  3. Domain authority.
  4. Build backlinks.
  5. Build links from high Domain Rating sites.
  6. Avoid zero search keywords at all cost.
  7. Programmatic SEO is blackhat, low quality, and doesn’t serve the users.
  8. Publish few super-long “skyscraper” posts to try to outrank your competitors for big, fat head terms.
  9. Go after KWs with the highest search volume.


New:

  1. All KW tools are inaccurate and should not determine whether you publish a post on a particular topic or not. Since 15% of all searches every month are new anyway, and 45% of search terms are hidden in Search Console, following keyword research tools blindly over understanding the target audience is a slippery slope.
  2. Having more than 1 position in SERPs for the same search term with different content = more real estate you take up in Google. Aggressive pruning just to avoid cannibalization can do more harm than good unless you invest tons of time into analyzing what each post also ranks for, which just doesn't make any sense.
  3. Topical authority.
  4. Build internal links. Pay attention to content hierarchy.
  5. Attract links from high Domain Relevance sites.
  6. Zero search keywords are great if they have great intent. High content velocity for niche, high-intent KWs can help you gain topical authority faster.
  7. Programmatic SEO can improve user experience and content quality by bringing consistency to posts following an expected structure - e.g. listicles, comparison posts, reviews.
  8. Even 300 words are enough if you’ve answered the search intent really well. And content velocity really matters.
  9. Go after KWs with the highest search intent.

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