Performance Of Individual Blog Post and Growth Life Cycle

I would like to share my experience with our high-quality content journey and the metrics we use to measure the impact of our content activities. In 2018, my manager asked me about the important metrics, such as traffic, ranking, and engagement, for our blog post content after it was published for just one month. 

I was told that it takes 3 to 4 months for new content to start ranking and driving organic traffic from an SEO perspective.

Below are the important metrics and impact of the blog post content activity details with screenshot images in real-time: The blog was published on September 19th, 2018 - https://scgroup.global/blog/9-reasons-why-electronic-security-systems-important-business/

Year 2018: First Three months (October 2018 to Dec 2018) organic search: 26 visits in Google analytics.

Year 2019:
1)First six months (Jan 2019 to June 2019) organic search: 140 visits in Google analytics.

2)Next six months (June 2019 to December 2019) organic search: 156 visits in Google analytics.
Year 2020 (Jan 2020 to December 2020) organic search: 1599 visits in Google analytics.

Year 2021 (Jan 2021 to December 2021) organic search: 3205 visits in Google analytics.
 

Year 2022
1)First three months (Jan 2022 to March 2022) organic search: 669 visits in Google analytics.

Google search console: Metrics of the blog post for past 16 months.

Also Trending in Google Search 2020:
We have received a notification from the Google Search Console team stating that one of our pages is trending in search results for https://scgroup.global/.

Explanations from Google for this trend could be:

• Modifications you did to your page's content.
• Increased interest in a trending topic covered by the page.

Why this blog post were generating the most organic traffic: For two reasons, 1.Readers love them and 2.Google loves them.
Readers were loving it:

• They were sharing it on social media, which was generating natural backlinks.

• They were leaving comments - 9 comments.

Google was loving it: 

• It had a high crawl frequency and was receiving Google bot hits.

• It was being indexed quickly.
• It was ranking high for various search queries.

To drive traffic and engagement for my blog post, I employed the following strategies:

1. When choosing a topic and keywords, I focused on how people would discover our post and targeted those keywords specifically.
2. The strategy was to target long-tail search queries, which are keywords with low search volume, as individuals who are new to a topic may use unconventional phrases, while more experienced users use commonly used jargon.
3. I utilized different variations of the information keywords, such as "electronic security system importance," "importance of electronic security," "importance of security system," "what is electronic security," "scope of electronic security," and "importance of modern electronic security."
4. The topic was an "informational" post and was also related to our services.
5. I researched user intent, complaints, and reviews from the web and created the content based on that research.
6. Our website had a decent "Topical Authority (TA)" for this topic. TA is an indicator of how trustworthy our website is on a given topic.

About TA: Our website that published integrated security services had a high level of TA on electronic security topics but low TA on unrelated topics such as cyber security, social media security, car service, recipes, or politics.

 

So, as a SEO analyst, I carefully selected relevant topics to provide guidance to our content writer in creating content for our business.

The results are based on a number of factors including authority (high-quality content presented in a useful, relevant, and consistent manner) on published topics, relevant images, the amount of related content on our site, and backlinks, among others.