Search Engine Optimization

I wanted to share my recent experience with Google Analytics 4 (GA4) and Universal Analytics (UA) and highlight the significant difference between the two platforms. On 26th April 2022, I noticed a sudden spike in direct visits on our website, recorded as 690 visits in UA with a bounce rate of 3.13% and an average session duration of 0.10 seconds. Upon further investigation, I realized that our website had probably been attacked by a spambot. Screenshot 1: Universal Analytics report showing the spike in direct visits on 26th April 2022. However, when I checked the same metrics in GA4, I was relieved to see that the number of direct visits was much lower, recorded at 36 visits. This difference can be attributed to GA4's improved bot filtering capabilities, which automatically exclude spam bot visits. Screenshot 2: GA4 report showing the lower number of direct visits on 26th April 2022. In comparison, UA(universal analytics) did not automatically exclude these spam bot visits, even...

1.You can build web site credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don't follow these links, you've shown confidence in your material.   2.Showing that your web site is for a legitimate organization will boost the site's credibility. The easiest way to do this is by listing a physical address. Other features can also help, such as posting a photo of your offices or listing a membership with the chamber of commerce.   3. Don't link to outside sites that are not credible. Our site becomes less credible by association.   4. Show that honest and trustworthy people stand behind your site. It is A way to convey their trustworthiness through images or text. (Image and text is a way to convey our trustworthiness)   5.A simple way to boost your site's credibility is by making your contact information clear: phone number, physical address, and email...

A corporate website is typically the website that company use for brand recognition, showing company profile, business information like events or activity.  A Corporate website can be engaging customers, gathering feedback from customers and providing better support for customers. A corporate website only apply to one entity, web content not sharing with the third party. Corporate website: The purpose of a corporate website •    Build the global presence •    Increase business visibility •    Build business credibility •    Build relationship with clients •    Project tendering •    Creating a corporate branding •    Public Relations •    Investor and Analyst Relations and so on. So, there is no content suggestion from SEO point of view for this type of corporate website. Basic Content Criteria – Important Information First, Authenticity, Accuracy, Content s...