Systems Instead of Goals - SEO & Content marketing is Very Similar
I recently read this book called Atomic Habits. The author talks about how we should focus on Systems instead of Goals.
He says a goal-focused mindset can cause a rollback effect once the goal is achieved.
For example,
Goal: Lose 10 kilos (most of us would go back to old patterns once we achieve the goal)
System: Workout 4 times a week.
If you think about it, SEO & Content marketing is very similar.
Let’s say you have a Goal to rank for a particular keyword in position number 1, you would:
- Analyze search intent
- Do keyword/ competitor research
- Plan topic clusters
- Write content
- Influence rankings by doing on-page / off-page changes
But SEO/ Content is a continuous process that doesn’t stop once you get to rank 1.
Hence we have to set up the right processes to build backlinks, set up interlinks, refreshing old content & writing new content.
The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game.
Source - https://www.linkedin.com/posts/vibin-baburajan_seo-contentmarketing-activity-6668862796060594176-iN3X
He says a goal-focused mindset can cause a rollback effect once the goal is achieved.
For example,
Goal: Lose 10 kilos (most of us would go back to old patterns once we achieve the goal)
System: Workout 4 times a week.
If you think about it, SEO & Content marketing is very similar.
Let’s say you have a Goal to rank for a particular keyword in position number 1, you would:
- Analyze search intent
- Do keyword/ competitor research
- Plan topic clusters
- Write content
- Influence rankings by doing on-page / off-page changes
But SEO/ Content is a continuous process that doesn’t stop once you get to rank 1.
Hence we have to set up the right processes to build backlinks, set up interlinks, refreshing old content & writing new content.
The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game.
Source - https://www.linkedin.com/posts/vibin-baburajan_seo-contentmarketing-activity-6668862796060594176-iN3X
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