Nature of SEO

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The nature of SEO is VUCA.

VUCA(volatility, uncertainty, complexity, & ambiguity) is an acronym that is used to describe the nature of a challenging situation.

- Volatile: unexpected algorithm updates & daily ranking fluctuations.

- Uncertain: content in the most important ranking factor but the majority of other factors are unknown.

- Complex: interdependent systems(content, optimization, tech) & tasks.

- Ambiguous: 'effort vs impact' not straight forward.

Because of this, do you think working in SEO has made your thinking more nuanced/ make better decisions?

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