Search Engine Optimization

If you are lots of potential issues which arise after using AMP. Here is the simple step to enable and disable AMP in Wordpress. No need to worry about these steps Remove the link rel="amphtml" from the non-amp pages. Set NOINDEX for AMP pages By default, It will redirect from AMP to Non-AMP and disappeared the link rel="amphtml" tag.

Page load speed is a very important usability issue for mobile phone users but AMP pages have no impact on Google search results as G is using mobile-enabled pages in its new mobile-index, not cached AMP page versions. It seems there are still many problems with AMP. Egs: AMP only hit the scene in 2015. Few sites seem to be employing it accurately. Facebook is pushing an alternative fast load speed option. AMP seems to be poorly supported by Safari browsers. Google Analytics reports can be compromised Current AMP coding plugins for CMSs like WordPress may be problematic. There is no favouritism for AMP pages in Google search results. I presume this myth arises from the mistaken belief that the faster a page loads, the more G boosts it in the results. This belief has always been wrong. It seems there is a fixed ranking value boost for mobile vs. non-mobile formatted pages. Ref. Google Webmaster Central Blog: Jan 2018:  Using page speed in mobile search ranking  "The ...

SD - Structured Data

Google announces that  after a year and a half  of careful experimentation and testing, we’ve started migrating sites that follow the  best practices  for mobile-first indexing. To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for. Best practices for mobile-first indexing -  https://developers.google.com/search/mobile-sites/mobile-first-indexing Google crawlers - https://support.google.com/webmasters/answer/1061943 Source -  https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html

Rankings can fall for various reasons. Sometimes it’s due to a mistake that could have been prevented. It might have less to do with what you’re doing than what your competition is doing. In other cases a drop in rankings is the natural and temporary result of an intentional action on your part. Here are 10 reasons you might experience a drop in rankings and what you can do in each case. 1. You’re tracking the wrong rankings 2. The Google “dance” 3.  New website 4.  New website no longer 5. Low quality links 6. Losing good links 7. Bad hosting 8. Incorrect robots.txt file 9. Competitors 10. Google update Source - https://www.forbes.com/sites/joshsteimle/2015/01/14/10-reasons-your-seo-rankings-dropped-and-what-to-do-about-it/#6d62932511c1

Search Engine Optimization (SEO) helps people find products and information on search engines like Google and Bing. An SEO specialist, then, researches and analyzes the trends and best practices online to develop and implement strategies that improve search results. Source - https://www.seo.com/blog/seo-specialist/

Search engines are today’s most important source of information. Especially when searching for a local practice. Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination of strategies called Search Engine Optimization (SEO). That brings us to our big question: How long does it take to get to that first page? Clients call us with this question every day – and it makes sense. You want your business to grow. SEO requires a financial investment, and you want results for your money. Some companies promise first page results in a short period of time. But we need to make one thing clear: No company can guarantee quick first-page results with SEO. Any company that does is not being honest. They might be using unethical techniques (called “black hat” SEO) to get those quick results. Those techniques will only get your practice penalized by search engines. Not offering guarantees makes some business owners uncomforta...