Search Engine Optimization

Recently, I received a 1-star negative review on my company's Google Business profile from someone named Latif Kaafarani. Upon analysis, I found that the review contained the names of other companies, such as "Southern Cross Security" and "Symetrix security," which are separate entities but were mentioned in connection with our "Southern Cross Group Services" business. To address this issue, I drafted an email to the HR department and cc'd the marketing team, asking them to check whether this person is associated with our sister company, a sub-contractor, client, or employee. They confirmed that Latif Kaafarani is not connected to our "Southern Cross Group Services" business. We also reached out to "Symetrix security" to verify the person's identity, and they confirmed that Latif Kaafarani is their former employee who had a similar issue, but he is not directly connected to our business. Since the reviewer had no affiliation...

We faced legal issues related to advertising and optimizing our services under an unregistered trading name, which led us to change our company name from "Southern Cross Group" to "Southern Cross Group Services". However, we did not change our business URLs. After the business name change, we noticed some negative impacts on our online presence , particularly : Our business brand name clicks, impressions, and keyword positions dropped in Google Search Console. Some of our backlinks still mentioned our old business name "Southern Cross Group" in their anchor text. This could potentially result in a decrease in backlinks and search engine rankings for our website, as these backlinks are no longer as relevant to our new business name "Southern Cross Group Services" according to Google. According to the Google Search Console tool, we observed the following drops in click and impressions for the query "Southern Cross Group" :     Minus 40 cl...