Page load speed is a very important usability issue for mobile phone users but AMP pages have no impact on Google search results as G is using mobile-enabled pages in its new mobile-index, not cached AMP page versions. It seems there are still many problems with AMP. Egs: AMP only hit the scene in 2015. Few sites seem to be employing it accurately. Facebook is pushing an alternative fast load speed option. AMP seems to be poorly supported by Safari browsers. Google Analytics reports can be compromised Current AMP coding plugins for CMSs like WordPress may be problematic. There is no favouritism for AMP pages in Google search results. I presume this myth arises from the mistaken belief that the faster a page loads, the more G boosts it in the results. This belief has always been wrong. It seems there is a fixed ranking value boost for mobile vs. non-mobile formatted pages. Ref. Google Webmaster Central Blog: Jan 2018: Using page speed in mobile search ranking "The ...