Search Engine Optimization

Google announces that  after a year and a half  of careful experimentation and testing, we’ve started migrating sites that follow the  best practices  for mobile-first indexing. To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for. Best practices for mobile-first indexing -  https://developers.google.com/search/mobile-sites/mobile-first-indexing Google crawlers - https://support.google.com/webmasters/answer/1061943 Source -  https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html

Rankings can fall for various reasons. Sometimes it’s due to a mistake that could have been prevented. It might have less to do with what you’re doing than what your competition is doing. In other cases a drop in rankings is the natural and temporary result of an intentional action on your part. Here are 10 reasons you might experience a drop in rankings and what you can do in each case. 1. You’re tracking the wrong rankings 2. The Google “dance” 3.  New website 4.  New website no longer 5. Low quality links 6. Losing good links 7. Bad hosting 8. Incorrect robots.txt file 9. Competitors 10. Google update Source - https://www.forbes.com/sites/joshsteimle/2015/01/14/10-reasons-your-seo-rankings-dropped-and-what-to-do-about-it/#6d62932511c1